Facebook shares soar on mobile gains

Written By Unknown on Rabu, 24 Oktober 2012 | 23.18

Something to smile about: Facebook shares jumped 22 per cent on smartphone gains as CEO Mark Zuckerberg, pictured, said the company was "just getting started on mobile product development and monetisation".
Source: AP

SHARES of Facebook have soared 22 per cent after the company declared it was already taking in strong advertising revenues from the migration of users to smartphones.

Five months after its disastrous IPO, sunk by a share oversupply, computer glitches and real doubts over its mobile strategy, Facebook turned in earnings late on Tuesday that showed strong growth in advertising revenues, with 14 percent coming from mobile platforms like smartphones and tablet computers.

The company booked a loss of $US59 million ($57 million), weighed down by accounting rules requiring it to set aside reserves for stock compensation.

But excluding those costs, which it said should diminish in 2013, net earnings were a positive $US311 million and earnings per share hit 12 cents, one cent above analyst expectations.

Advertising brought in $1.1 billion in the third quarter, up 36 per cent from a year earlier and 11 per cent from the prior quarter.

The results sent the company's shares sharply higher; at around 11.00 am local time they were up 21.6 per cent at $23.71.

Chief executive Mark Zuckerberg told analysts late Tuesday that the company was on top of the mobile challenge, and that it expected that eventually revenues would be strongest from mobile users.

"I want to dispel this myth that Facebook can't make money on mobile," Mr Zuckerberg told analysts in a conference call.

"We're just getting started with our mobile product development and monetisation," he said.

The share price was still well below the May 18 IPO release at $38, but no longer hovering close to the low of $17.55 struck in early September.

But the price still faces challenges. On October 29 a post-IPO restriction on employees selling their shares expires, potentially allowing the release of some 234 million shares into the market.


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